28 Software
Gift Card System Development for Retail Store Network
Retail Store Network
NYC, New York, USA
15 000+

Our client, a well-known retail chain in the United States, identified a rising demand for personalized gift cards. In response, our client set out to create an innovative gift card system in collaboration with a leading plastic card manufacturer.

This system makes it easy for customers to order personalized gift cards. They can pick the amount, delivery date, design, and provide the recipient’s information with ease.

Additionally, these gift cards can be easily used online or in physical stores.


Our task was to create a sophisticated gift cards system, including an external website that smoothly fits into the main site of the retail chain.

Creating a high-load architecture using the Magento 2 platform

First off, we set up a system that could handle a lot of activity using the Magento 2 platform. This means it’s ready to deal with a large number of visitors and a lot of data without any hitches.

We made sure the system could smoothly bring in pictures, keep different databases working together well, and smoothly add an external website to the main one. We used trusted methods and systems, including secure API endpoints and authentication, to make sure users could move between both sites without any worries.

Development of a server-side solution based on Magento 2

Next, we set up and fine-tuned the server to work seamlessly with Magento’s framework. We incorporated advanced measures like implementing a Content Delivery Network (CDN) for efficient content distribution, setting up Object Caching to accelerate data retrieval, and employing Redis for high-speed data processing.

Furthermore, we utilized Nginx for load balancing, ensuring smooth operation even under heavy user loads. To keep a close watch on system performance, we integrated monitoring tools such as New Relic and ELK Stack.

Integration with Card Issuing Service

After setting up the server, we smoothly connected with a card issuing service to handle the creation and management of gift cards. This link was established using secure APIs, which act like digital bridges, allowing our system to talk with the card service in real-time.

To keep sensitive information safe, we used strong encryption methods like TLS, which is like a special code that keeps data hidden during transit. We also added extra layers of security by using tokenization for any important cardholder details.

We set up webhooks to ensure that whenever a card was activated, deactivated, or had its balance checked, our system got an instant update.

Linking with Client's Databases

The next step was to set up secure channels of communication, allowing our system to exchange data with their existing database infrastructure.

To ensure data privacy and security, we employed encryption techniques, such as SSL (Secure Sockets Layer), which safeguarded the information as it moved between our system and the client’s databases.

Furthermore, we implemented data validation protocols to guarantee the accuracy and integrity of information shared between the two systems. This helped prevent any errors or discrepancies in the data exchange process.

Launching the website

The website launch was a carefully planned process. We started with a low 5% load to test the system’s response. Gradually, in small steps, we increased the load. We paid attention to things like how fast the server responded, how quickly it could fetch information from the database, and how smoothly data was transmitted over the network.

As we progressed, we carefully examined important performance indicators like how much the CPU was being used, how memory was allocated, and how the computer’s storage was handling data.

We also put in place automated tools like Prometheus and Grafana. These tools kept a close eye on the system’s health and let us know if anything was off track. This meant we could address any issues before they became a problem.

System Maintenance for Dynamic E-commerce

Now that the system is up and running, we’re in charge of its day-to-day care. This includes regular check-ups, keeping an eye on performance, and fixing any glitches that might pop up.

Since the client’s e-commerce business is always changing and growing, we’re ready to adapt and make improvements whenever needed. We’ll stay updated with the latest tech trends and tools to make sure the system stays top-notch.

Our support team is on call, armed with the technical know-how to keep things running smoothly and help the client’s e-commerce business keep thriving.


8 months

from the beginning to get the system online

14 people

working on the project altogether

6 experts

working regularly on the project: 1 frontend, 2 backend developers. 1 UI/UX, 1 PPC specialist and 1 QA.

40% more cost-effective

compared to a similar team in the USA

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