Our client, a respected auto accessories retailer with a network of 20 successful stores across the USA, approached us with a clear goal: to extend their success into the online market.
We initiated the project with extensive market research and a detailed consultation with the client. This allowed us to gain a comprehensive understanding of their brand, target audience, and competitive landscape.
After analyzing the data, we proposed Shopify Plus as the ideal platform, perfectly aligned with the client’s objectives. Within 2 weeks, we crafted a roadmap and architectural framework for their upcoming marketplace, tailoring it to their distinct business needs. Customization played a pivotal role, ensuring the platform met their unique requirements.
Our client, with over 30 years in business, had a unique request: they wanted their online store to reflect a classic, down-to-earth American look, avoiding anything too fancy. We conducted thorough research of the US target audience and adhered to the best marketing and UX practices to achieve this. The result? A fantastic, old-school design that perfectly captures the essence of their brand.
Once all the building and testing were finished, we carefully planned and executed the release of the MVP. This involved making sure everything was in place and ready for visitors to use. We checked every detail to ensure a smooth and successful launch.
To enhance the website’s search engine presence for potential customers, we performed both on-page and off-page optimization, including link building to boost traffic. Recognizing that SEO is a long-term strategy, we also engaged a PPC specialist to develop an effective ad strategy for immediate results.
To enhance functionality and streamline operations, we integrated several third-party software solutions:
These integrations significantly improved operational efficiency and customer experience.
As demand surged and the client’s online venture gained momentum, we implemented a scaling strategy. This involved making sure everything was in place and ready for our client to launch and test new go-to-market approaches.
As a result, our client successfully launched a user-friendly marketplace with seamless payment and logistics integrations. This comprehensive solution improved their market presence and enhanced customer engagement, increasing sales by 75% within 6 months.