The costly reality:
Over 90% of startups fail. Among the top reasons? Building something nobody wants. Too often, teams pour time and money into developing products before validating the idea, and pay the price later.
The validation spectrum:
To avoid these pitfalls, leading product teams use a spectrum of validation tools before going all-in:
- Spike – a quick technical investigation to explore unknowns
- PoC (Proof of Concept) – tests if something can be built
- Prototype – simulates how it might work for users
- MVP (Minimum Viable Product) – delivers a real, testable product to learn from users in the real world
Why this matters:
For founders, product managers, and business leaders, these aren’t just steps — they’re strategic levers. Using the wrong one wastes resources. Using the right one at the right time builds confidence, alignment, and speed.
Choosing the right validation approach is critical. It can minimize risk, save resources, and dramatically increase your chances of building a product that actually succeeds.
Common Misconceptions about Validation Approaches
One of the biggest traps we see: treating MVPs as early experiments when no real problem has been validated. Or skipping straight to development with a “working prototype” that was never tested with actual users.
Another common myth? That a PoC or prototype is “just design work”, when in fact, it’s your cheapest insurance against failure.
The Cost of Getting It Wrong
Companies that skip proper validation pay the price.
Example 1: A funded fintech startup spent over $400k building a “launch-ready” platform, only to realize their core workflow wasn’t compatible with user behavior in real banking environments.
Example 2: A SaaS product launched without validating integrations, resulting in six months of rework and lost momentum.
Skipping validation doesn’t just risk product failure; it can delay market entry, erode team morale, and burn through cash fast.
To avoid these costly mistakes, it’s essential to understand what each validation method is for, when to use it, and how it helps de-risk your product journey. Let’s break down the four key approaches to help you choose the right tool at the right time.
Spike – The Technical Reconnaissance Mission
A Spike is a focused technical investigation—your first line of defense against investing in the wrong stack or approach.
The goal is simple: answer the question “Can we build this?” before writing production-level code or committing to architecture decisions.
Think of it as R&D in sprint form – a short, high-intensity deep dive into a specific technical unknown.
Key Characteristics and Deliverables
- Time-boxed (typically 1–5 days)
- Narrow in scope—targets one or two specific technical risks
- Produces findings, documentation, or proof-of-concept code
- Not meant to be production-ready
- Owned by senior engineers or solution architects
The output isn’t a polished feature—it’s clarity. You walk away knowing whether a proposed technology or integration is viable, and what trade-offs to expect.
Spikes are especially useful at pre-MVP or early architectural stages, where decisions have long-term impact.
Time & Resource Investment
Spikes are low-cost, high-leverage exercises.
- Time: 1–5 days
- Team: 1–2 experienced engineers
- Output: Clear go/no-go insights, risk assessments, and next steps
Common Pitfalls (And How to Avoid Them)
- Trying to solve too many things at once: Spikes should answer a single focused question. Break bigger concerns into multiple Spikes if needed.
- Treating Spikes like full-feature builds: Don’t overengineer. The goal is learning, not shipping.
- Skipping documentation: Capture what was learned—future you (or your team) will thank you.
- Failing to act on findings: A Spike is only valuable if it informs the next step. Make sure there’s a clear decision or pivot based on the result.
Proof of Concept (PoC) – Validating Technical Feasibility
A Proof of Concept (PoC) is a focused experiment designed to answer one critical question:
“Does this solution work as intended in a controlled, but realistic, context?”
Unlike a Spike, which explores if something is technically possible, a PoC proves that it works. It’s the bridge between a raw idea and an investable solution.
Key Characteristics and Deliverables
- Narrow in functionality but end-to-end in logic
- Built with real data, real architecture, and real conditions (just not production-ready)
- Designed to validate core functionality or integrations
- Includes documentation of findings, risks, and technical decisions
- Helps secure stakeholder confidence or unlock further budget
A good PoC shows HOW the concept works, not just that it could work.
When to Use a PoC
- You’ve already vetted the concept at a technical level (e.g., via Spike)
- You need to test a critical integration, like connecting multiple APIs, data pipelines, or third-party systems
- The solution’s feasibility is uncertain due to complexity, data volume, or performance expectations
- Investors or stakeholders need a tangible result before funding the next phase
- You’re preparing to build an MVP, but want to de-risk one or two key components first
PoC is the right choice when the technical “how” still needs proof, but there’s enough confidence in the “why.”
Time & Resource Investment
- Time: 1–3 weeks, depending on complexity
- Team: 2–3 engineers + architect or tech lead
- Output: Working demo or prototype, tech validation doc, risk analysis
Creating an Effective PoC: Step-by-Step
- Define the core hypothesis: What must be proven true?
- Limit the scope: Focus on one or two critical features or flows
- Simulate real-world conditions: Use realistic data and constraints
- Build lean, but traceable code: Focus on architecture, not polish
- Document findings: Tech feasibility, performance, and blockers
- Review with stakeholders: Clarify next steps based on outcomes
Prototype – Visualizing the User Experience
A prototype is a visual and interactive representation of your future product, not built to function, but to feel real. It helps teams and stakeholders see and test how a product could work before any code is written.
The goal:
Validate user flows, design logic, and core UX assumptions.
It’s where your product starts to come to life visually, without burning engineering hours.
Types of Prototypes
Low-Fidelity (Lo-Fi)
- Quick wireframes or sketches
- Focus on structure and layout
- Ideal for early brainstorming
High-Fidelity (Hi-Fi)
- Pixel-perfect design
- Includes branding, colors, fonts
- Can feel indistinguishable from a real product
Static vs. Clickable
- Static: Non-interactive screen designs
- Clickable: Simulated interactions and flows (via tools like Figma, InVision, or Axure)
At 28software, we often use high-fidelity clickable prototypes—fast to test, easy to share, and perfect for feedback loops.
When Prototyping Delivers the Most Value
- You want to align stakeholders before development
- You’re refining a product concept or pitching to investors
- You need to validate UX assumptions with real users
- You’re unsure about user flows, hierarchy, or messaging
- You want to test multiple design directions or features before committing
In short: prototype when UX decisions are high-stakes, and development costs are still avoidable.
Time & Resource Investment
- Time: 1–2 weeks
- Team: Product designer + UX strategist (optionally PM)
- Output: Clickable prototype, user flow map, testing report
MVP – Validating Market Demand
A Minimum Viable Product (MVP) is a functional version of your product with just enough features to solve a core problem and deliver value to early users.
The goal:
Validate if real users will actually use and pay for your solution.
An MVP isn’t about launching something unfinished. It’s about strategically limiting scope to accelerate learning and reduce risk.
The Critical “Viable” Component
Too many MVPs fail because they forget the “V”:
- Viable means it must deliver real value from Day 1
- Users should understand the product’s core promise
- Even in its simplest form, it should be usable, useful, and desirable
Your MVP doesn’t need bells and whistles—but it does need a beating heart.
When to Build an MVP (and When Not To)
Time & Resource Investment
- Time: 6–12 weeks
- Team: Cross-functional – Product, Design, Engineering, QA
- Output: Working product + early user feedback + metrics
Post-MVP Strategy: What Comes Next?
- Iterate: Use real feedback to refine features
- Pivot: If users engage differently than expected, adjust focus
- Scale: Gradually increase user base and platform capabilities
- Automate: Replace manual processes once you’ve nailed the workflow
- Market-fit metrics: Track retention, activation, and referrals
Strategic Selection Framework
Choosing the right validation method isn’t a one-size-fits-all decision. It’s about aligning your business objectives, constraints, and risk profile with the right tool at the right time.
To make this easier, we use a decision-making framework that helps teams confidently choose between a Spike, PoC, Prototype, or MVP.
Start with the Right Question: What Are You Trying to Validate?
Technical Feasibility
If you’re unsure whether something can be built (or how), start with a Spike. If you already have an approach in mind and want to prove it works, go for a PoC.
User Experience / Design Flow
If your idea is technically doable, but you’re unsure how users will interact with it or which UX path to pursue, prototype it first.
Market Demand
If you’ve validated feasibility and usability, and now want to test whether users will actually pay for your product, go MVP.
Conclusion: De-risk Your Product Journey with Smart Validation
Choosing between a Spike, PoC, Prototype, or MVP isn’t just a technical decision — it’s a strategic one. Each approach serves a different purpose.
Skipping or misusing these steps can lead to wasted resources, failed launches, or costly pivots.
At 28software, we treat validation as an integral part of the product lifecycle, not an afterthought. Our team works closely with you to assess your goals, risks, and constraints, then selects the best-fit validation method to move forward with confidence.
Want to make smarter bets with your tech investment?
Let’s talk! Schedule a free validation assessment with our experts and start turning uncertainty into clarity.